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Neil Fraser

I have called Lethbridge home for most of my life and understand the economic, business and social landscape of Southern Alberta. I hold two diplomas from the Lethbridge College Communication Arts program and learned aspects of radio and TV production, marketing, advertising, communications and sales, which I have applied throughout my professional career. Creating positive client relationships and customer experiences have been very rewarding while working in financial services, digital marketing, sports marketing and youth athlete development.

Neil Fraser

EXPERIENCE

2016-2020

Centre Administrator

Alberta Sport Development Centre Southwest

As Centre Administrator, my role was to manage the day-to-day operations and support the Centre Co-ordinator with promoting programs and communicating with youth athletes and their parents. I was responsible for creating marketing materials, maintaining website content, managing social media accounts, bookkeeping, manage our AGLC fundraising license and casino accounts, fundraising events, seminar and workshop planning and completing Government of Alberta paperwork. I was able to streamline processes that made it more accessible and safer for clients to register for programs. The changes resulted in increases in participation and revenue for the centre. In my first full fiscal year, the centre recorded its largest increase in revenue. My contract was not extended and expired on June 30, 2020, due to COVID 19 pandemic restrictions and operating grant delay.

2015-2016

Sales Director

Westminster Elementary School

Assisted the classroom teacher by helping students with their school work, keeping students on task, and supporting discipline matters.

2011-2015

Sales Director

Lethbridge Hurricanes Hockey Club

My focus was building, selling and maintaining relationships with sponsors and third-party vendors. I provided thoughts and opinions on important business decisions, collaborated to develop yearly sales targets, marketing plans and annual fundraising dinner. I was looked upon to mentor and provide direction for the sales department by assisting in the interview process, onboarding new hires. I contemporized and developed new revenue streams, including creating the corporate ticket voucher program in 2011/12, the video board's successful launch in 2012 and complete logo rebranding in 2013. Advertising revenue increased by 5% in the 11/12, 12/13 seasons and 20% in the 2013/14 season by charging a premium in higher-visibility advertising positions. My position was eliminated due to restructuring on June 2, 2015.

2009-2011

Account Manager

TriCube Media

This position was based at the Medicine Hat News and supported the Lethbridge Herald, Kelowna Daily Courier and Penticton Herald websites by prospecting new advertisers and presenting online advertising and digital marketing products. I was the point of contact for the traditional newspaper sales team and provided digital marketing sales training. Monthly advertising revenue increased by 30% in my first nine months, and the Lethbridge Herald website's monthly views by 10% in my first year. Collaborated with team members for the new Lethbridge Herald website and launched the Lethbridge Herald Facebook and Twitter accounts.

During my first year, I answered calls and provided current financial information on annuity contracts. I calculated death benefits, early withdrawal penalties and providing appropriate paperwork for account maintenances and withdrawals. I transitioned to a training role within nine months. In this role, I developed training materials and facilitated new hire training classes for the annuity division. This role required mentoring a group of new hires to ease their transition into the workplace. I collaborated with U.S.-based trainers and subject matter experts to create training programs and single-handily facilitated four-week training programs with class averages at 98%. I was involved with committees and teams to help enhance the workplace culture and received two Sun Life "Star Awards "for dedication to my team and two Dalbar awards for customer service. My position was eliminated in a mass layoff after the economic downturn of late 2008.

SunLife Infoamtion Systems

2004-2009

Customer Service Representative

Learning and Development Co-ordinator

2003-2004

Customer Service

Bert and Macs Sports

This position allowed me to hone my customer service skills. I was responsible for fitting high-end hockey equipment and bicycles to the customer's needs.

2001-2003

Newscast Director

CTV Calgary

Initially, my responsibility was to lead Calgary's technical production crew to produce the Lethbridge newscast after moving to Calgary. I ensured that all news and sports elements were ready for air. The role included editing elements for playback, preparing the script and directing technical personal during live shows.

2001-2001

General Operator

CTV Lethbridge

I supported the nightly newscast by preparing studio cameras, news stories, graphics and directed the live nightly newscast's technical production. The position allowed me to work closely with the sales and creative departments to produce local commercials. I transferred to CTV Calgary after downsizing at the Lethbridge station.

1997-2001

General Operator

CTV Edmonton

This was an entry-level position as VTR Operator. Within six months, I transitioned to robotic studio camera operator and other technical roles until I reached Switcher/Director's leadership position.

1997-2001

General Operator

CTV Edmonton

1995-1997

Program Supervisor

Northern Cablevision

I was the only paid employee of the Cold Lake community channel. I was responsible for developing community-based programming, obtaining sponsorships, maintaining all equipment, recruiting and training volunteers.

EDUCATION

1992-1992

Diploma

LETHBRIDGE COLLEGE

Broadcast Journalism

1992-1994

Diploma

LETHBRIDGE COLLEGE

Television Production

Professional Development

PROFESSIONAL DEVELOPMENT

Canadian Internet Marketing Conference

Alberta Sport Leadership Conference (2019)

Alberta Sport Leadership Conference (2017)

The Performance Plan with Jeff Kushell

Creating Captains

Coach Development

Franklin Covey Time Management

Athlete Specialization

Concussion Awareness

Culture and Environment

Coaching and Feedback

Conflict Resolution

People Styles

Listening Skills

Business Writing

Accurate Data Transfer

Workplace Diversity

Resilience for Success

SKILLS

Microsoft Excel

Microsoft Word

Power Point

CANVA

Stripe Online Payment

Sage CRM

Mailchimp

AGLC Fundraising

Google Docs

Google Analytics

Quickbooks Online

Adobe Photoshop/Premiere

Quickbooks Online

Sage ACCPAC

Constant Contact

Dropbox

PORTFOLIO

EXPERTISE

Hurricanes Speical Events

I was fortunate to have had the opportunity to collaborate in various fundraisers and special events while with the Hurricanes. Celebrity dinners include Gordie Howe, Curtis Joseph and Paul Coffey and special guest appearances with Theo Fleury, Bryan Trottier and Jamie McLennan. One of my favourite events with the Hurricanes was the annual Skills Competition. This was an event that I developed with the coaches, obtained sponsorships and was the on-ice host. You can see highlights from the 2015 skills competition below.

Hurricanes Marketing Materials

Marketing Options Deck I created in 2014, view here

ASDC SW Fundraiser Events

ASDC SW depends on fundraising to supplement grant funding. Events included a yearly hockey pool draft and AGLC casino nights. ASDC SW hosted a Toronto Maple Leafs Alumni game vs. the UofL Horns hockey alumni (you can view a video I created from photos provided by the UofL Horns from that night below) and collaborating with the Lethbridge Bulls galas featuring; Andre Dawson, Fergie Jenkins, Bill Spaceman Lee, Cito Gaston and Kelly Gruber. See videos below for examples of PowerPoint presentations, graphic design, video capture and editing.

ASDC SW Marketing Posters

Marketing materials to promote programs and events, view here.

HOBBIES

I enjoy hobbies that I can share with my family. Sports has always been a passion for me. I spent 16 seasons as a hockey official and have coached my kids, basketball, soccer and baseball teams, which has always been a highlight. See below for a season highlight and player pump-up video that I produced for the team. I enjoy photography with my wife (you can see a few of my favourite pictures to the right), and I like to hunt for new and used vinyl records. You can view my collection here.